Core Values

SELF-BETTERMENT
At Crum Canoe Candle Co., we believe in the continual pursuit of self-improvement and personal growth. We encourage our team and customers to strive for excellence in every aspect of their lives. Self-betterment means taking proactive steps to enhance one's skills, knowledge, and well-being, while fostering a supportive environment that empowers others to do the same. We are committed to providing opportunities and resources that inspire and motivate everyone to reach their full potential.

CUSTOMER COMMITMENT
We are dedicated to building lasting relationships with our sailors. Our commitment means providing exceptional products and services that exceed expectations, fostering trust, loyalty, and supporting mental health and overall well-being.

CONTINIOUS IMPROVEMENT
We believe in the power of continuous growth and development. We strive to innovate and improve our processes, products, and services to deliver the best possible experience for our customers and community, while promoting mental wellness and personal growth.

PERSISTENCE
We are resilient and determined in the face of challenges. Our persistence ensures that we remain focused on our goals and committed to our mission, overcoming obstacles and continuously moving forward, while promoting resilience and mental strength.

INTEGRITY
We uphold the highest standards of honesty and transparency in all our actions. Our integrity ensures that we build trust with our customers, partners, and community by always doing what is right, supporting a healthy and honest environment

ACCOUNTABILITY

We take responsibility for our actions and their impact. Our accountability means being answerable to our customers and ourselves, ensuring that we deliver on our promises and uphold our values, fostering a culture of trust and reliability.

SUSTAINABLE DIFFERENCE
We are committed to making a positive impact on the environment through sustainable practices. Our dedication to sustainability influences our entire process, from sourcing materials to production and packaging, ensuring that we contribute to a healthier planet and a healthier state of mind for our customers.

PASSION DRIVEN
Our passion for creating high-quality candles drives everything we do. We are inspired by the joy, comfort, and tranquility our products bring to people's lives, enhancing their mental well-being and overall quality of life. This passion fuels our creativity and excellence.