Mindfulness: A Core Value

At the heart of our company, mindfulness is more than just a practice—it’s a core value that shapes everything we do. Mindfulness means being fully present and aware of our actions, decisions, and their impact on the world around us. It’s about cultivating a deep sense of focus, intention, and responsibility in both our products and our relationships. It ensures we are always moving forward with purpose, awareness, and care.

In today’s fast-paced world, mindfulness helps us slow down and make decisions that are in alignment with our core values. It guides us to be more thoughtful in our interactions, more intentional in our actions, and more aware of how we can contribute positively to the world. When we embrace mindfulness, we create a culture of presence, integrity, and care that extends to everything we do—from the candles we make to the relationships we build with our sailors.

What Mindfulness Means for Us:

• Intentionality in Every Action: We approach each step of our process—from crafting candles to sourcing materials—with thoughtful intention. We take time to ensure that every product is made with care and consideration, consciously choosing sustainable practices, ethical sourcing, and non-toxic ingredients to benefit both our customers and the planet.

• Focus on Quality: Mindfulness means focusing on the present moment and giving our full attention to the task at hand. Whether we’re designing a new product, testing a wick, or packing orders, we strive to do it with focus and attention to detail, ensuring that our sailors receive our highest quality products.

• Consideration for Our Sailors and Community: We remain mindful of how our decisions affect our sailors, our community, and our environment. We listen to feedback, respond with empathy, and engage in practices that foster trust, respect, and positive relationships.

• Sustainable Choices: Mindfulness also means being conscious of the long-term impact of our actions. From choosing eco-friendly materials to reducing waste, we make decisions that reflect a commitment to sustainability and environmental stewardship.

• Self-Awareness and Growth: As a company, mindfulness encourages us to continually reflect on our values, our practices, and how we can improve. It’s about being open to learning, evolving, and striving for personal and collective growth.

Signed,
-Just a messy mom in her kitchen.